credits

kfc the whole chicken

turns out after many many research sessions consumers unanimously kept coming back to the same bizarre, but true, statement: I want to see a chicken strut to a DMX track. at that point, we had no choice, thus it became our duty to marry these two titans of industry.

Headline: "KFC's 'The Whole Chicken' ad could face investigation as complaints top 250" — standfirst noting complaints that it is "offensive", "misleading" and "distressing"
Headline: "KFC Whole Chicken most-complained-about UK 2017 ad" — standfirst, "Rap music and strutting chicken draw complaints from a viewing public concerned by offense to vegetarians, vegans and children"
YouGov BrandIndex chart titled "KFC's 'The Whole Chicken' ad achieves cut-through despite criticism" — KFC ad awareness climbing from about 19 to 25 across June and July 2017